Digital Urban Biometrics and Eye Tracking
The Classic Planning Institute provides a science-based 1-to-10 scale digital eyetracking simulation to estimate and predict design impacts and planning outcomes. CPI Digital Urban Biometrics can help the community:
- Align visual and urban priorities on its location and community aspiration to increase the efficacy of reaching design and planning decisions and raise the confidence level regarding their adoption.
- Reduce costly design iterations and subjectivity regarding design decisions by using Classic Planning Biometrics as a quick tool for checking and analyzing design and planning alternatives
Digital Urban Biometric Services
- Package 1: Impacts of existing urban fabric on urban and human well-being: Evaluate the current urban contribution of built environment elements and infrastructure, landscaping, signage and graphics, billboards, advertising, and art. Press here for a Quote
- Package 2: Digital evaluations of project sites: Evaluate the possible urban contribution of existing sites under consideration for development. Press here for a Quote
- Package 3: Digital evaluations of master plans, plans, and architectural designs in process: Evaluate the possible urban contribution of currently proposed plans, buildings, infrastructure, landscaping, and other urban appurtenances. Press here for a Quote
- Package 4: Digital evaluations of potential long-term urban buildout: Evaluate the possible urban requirements and potentials of longer-term urban plans and developments. Press here for a Quote
These services will measurably characterize:
- Urban coherence (what is this? where do I go?)
- Urban fabric well-being (sustainability)
- Urban human well-being (beauty)
- Urban potential (future reuse)
British Embassy design
Based on biometric measures, the tools CPI uses are predictive models that simulate pre-attentive visual processing
- Pre-attentive visual processing is the pre-verbal, first-glance phase of human vision, which occurs when we initially glance at something and before we are consciously aware of what we are viewing.
- First glance vision lasts about 50 milliseconds after which we apprehend what we saw and reach comprehension of it in about 180 milliseconds. After that we move on to subjective conscious viewing such as while reading text or discussing what we are looking at.
- First glance vision is universal across all humans, regardless of age, gender, socio economic status, or cultural differences. The model is 92% accurate versus first-glance eye-tracking.
- The eye scans the environment for visual information in a fractal trajectory with a D value of 1.5, closely related to animals foraging for food. Such patterns typically consist of short moves in small regions before pausing or changing direction, combined with longer, less frequent steps, typically in cardinal directions, to neighboring regions and then those further away.
- Your customized Classic Planning report will be based on digital Visual Attention Software (VAS) programmed to edges, intensity, contrast, and human faces, augmented by Classic Planning algorithms.
- Sources: Taylor, Richard, et al. Perceptual and physiological responses to Jackson Pollock’s fractals. Frontiers in human neuroscience 5, 2011, p. 60; Perrow, Martin R., Eleanor R. Skeate, and James J. Gilroy. Visual tracking from a rigid‐hulled inflatable boat to determine foraging movements of breeding terns. Journal of Field Ornithology, 82.1, 2011, pp. 68-79; Bischof, Walter F., et al. Visual Exploration of Omni-Directional Panoramic Scenes. Journal of Vision, Vol.20, July 2020, p. 23; Buras, Nir H. The Art of Classic Planning: Building Beautiful and Enduring Communities. The Belknap Press of Harvard University Press, Cambridge MA, 2019.